![]() Starts his second startup, the Big Network Sells Archetype Interactive on graduation day to Trip Hawkings and 3DO State Department’s foreign serviceĮnters the MBA program at the Haas School of Business at the University of California at Berkeleyīegins his first startup, Archetype Interactive, with fellow Berkeley-Haas MBA student, Steve Sellers, in the basement of the Bancroft Hotel as part of the Haas School’s entrepreneurial lab Graduates from University of Texas with honorsĮnters the U.S. Self-teaches himself coding while in junior high schoolĬhairs the Distinguished Speakers Series at UT While the case’s central storyline centers on whether Hanke should spin-out his most recent venture – an entity called Niantic Labs that develops augmented reality (AR) games for use on smart phones from Google – in early 2015, there are multiple subplots that make this a potentially discussion-rich case for classroom use: (1) How the different components of the “Culture of Innovation” ecosystem in the San Francisco Bay Area impacted Hanke’s career, starting from the time when he first enrolled at Berkeley-Haas in Fall 1994 up to his current situation now (2) How he successfully created several start-ups before Google acquired his third one, Keyhole, an 3-D online mapping company, in 2004 and then rebranded it as Google Earth (3) How he was able to scale-up Google’s Geo-products division over an eight-year period and within a large corporate setting by applying the concepts of “lean start-up,” “open sourcing,” and “open innovation” that led to the eventual creation of Google Maps and Google Street View and (4) The importance of “time and place,” which demonstrates how Hanke, as a successful and experienced entrepreneur, foresaw the intersection of multiple converging technology trends, including the increased power of handheld computing, digital graphics, space-based imagery and geo-location with the ubiquitous use of mobile devices and the possibilities of new and related online products, services, and other forms of social interaction.Įxhibit 2: Key Milestones in John Hanke’s Career ![]() The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley and a professional entrepreneur.
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